profitmarginשיחת ייעוץ חינם

CPA Andrey Platonov

Chief Financial Officer | Financial Management Expert

Phone: +972-54-7698515
Email: andreyp@profitmargin.co.il
Location: Nes Ziona, Israel

Professional Profile

Certified Public Accountant with over 15 years of experience in financial management of companies in high-tech, retail, manufacturing, and telecommunications sectors. Expert in financial management, strategic planning, credit raising, and business turnarounds.

  • Proven experience in cash flow management and business credit raising
  • Expertise in US GAAP and IFRS reporting
  • Advanced management capabilities and experience leading multi-disciplinary teams
  • Expertise in establishing control systems and financial work processes
  • Experience in turning around distressed companies and driving operational efficiency

Technical Skills

Systems and Software
  • ERP - PRIORITY
  • Microsoft Excel - Full proficiency
  • Google Sheets - Full proficiency
  • Payroll software - Mihpal/Shaklullit
  • Financial reporting systems

Professional Experience

Fractional Chief Financial Officer
Profit Margin
2025 - Present

Providing outsourced financial management services to small and medium-sized businesses and companies with revenues of 5-100 million NIS

  • Financial management of multiple businesses simultaneously across various sectors
  • Credit raising and establishing financing frameworks for businesses
  • Preparation of financial statements and cash flow forecasts
  • Strategic consulting to business owners on economic planning matters
  • Turnaround of businesses in economic and financial distress
  • Establishing work processes and financial control tools
Chief Financial Officer
Beeri Packaging
2025 - Present

Full management of the financial domain in a manufacturing factory

  • Ongoing financial management of the factory and cash flow management
  • Reportin to board of directors on quarterly basis
  • Full responsibility for collections and accounts receivable management (99% success)
  • Payroll management for 150 employees
  • Developing product pricing methodology and profitability analysis of products
  • Implementing incentive compensation plans which led icrease of 30% in production.
  • Establishing and managing operational reporting systems
  • Preparation of monthly and quarterly financial statements
  • Working capital management
  • Currency exposure hedging and foreign exchange risk management
  • Budget control and achievement of financial targets
  • Overseeing relationships with banks and financing entities
Chief Financial Officer
The Red Carpet (Retail Chain)
2023 - 2025

Management of the financial department in a nationwide retail chain and e-commerce. Reporting to the company CEO.

  • Company turnaround within 12 months
  • Reduction of bank and non-bank debt by 50%
  • Cash flow management while maintaining healthy relationships with banks
  • Management of cash flow, credit facilities, and ongoing contact with banks
  • Establishment and management of the accounting department
  • Establishment of financial statements and operational reports
  • Establishing work processes in the finance department
  • Implementing compensation plans in sales and operating department which caused increase in store sales by 25% and saving in operational cost.
  • Working with external auditors, attorneys, and insurance consultants
  • Implementation of efficiency plan and reduction of operational expenses
  • Designing and implementing organizational compensation structure
  • Designing and implementing organizational compensation structure
  • Standardizing work procedures and financial controls
Chief Financial Officer
Voicenter (SAAS Telecommunications Company)
2019 - 2021

Management of the financial domain in a SAAS telecommunications company. Reporting to the company CEO and company founders.

  • Transition from external accounting to internal function
  • Launching operations in Ukraine - Lviv and Kyiv
  • Management of financial team in Israel and Ukraine
  • Company turnaround within 12 months
  • Cash flow management and credit facilities
  • Purchasing and inventory management
  • Negotiation with suppliers which saved up 20% in company cost.
  • Developing and managing annual budget and defining KPIs
  • Preparation of financial and accounting reports
  • Management of payroll and compensation domain
Finance Manager/ Head of Accounting Team - Cluster Manager
ERB (Outsourcing for High-Tech Companies)
2012 - 2019

Management of financial outsourcing services for high-tech companies at various stages

  • Working with CEOs and owners of high-tech companies at various stages
  • Establishing and modifying work processes at the firm level
  • Improving organizational productivity
  • Preparation of annual and quarterly financial statements according to IFRS and US GAAP
  • Working with Big 4 accounting firms
  • Management of team of 12 employees (accountants and bookkeepers)
  • Reporting to the Chief Scientist and venture capital funds
Audit Associate
PwC
2010 - 2012

Auditor at PwC

  • Auditing high-tech companies at various development stages
  • Working on financial statements according to international standards
  • Establishing expertise in accounting and auditing

Education and Professional Training

Credit Raising and Financing Course
2025
CPA License (Certified Public Accountant)
Institute of Certified Public Accountants in Israel - 2013
B.A. in Business Administration - Accounting Specialization
Rishon Lezion College of Management - 2011

Military Service

Team Leader - Weapons Systems Grade B
Israeli Air Force

Languages

Hebrew - Native
English - High level
Russian - Speaking and reading

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